The research focus of the faculty can be grouped into five basic areas

  • Currently, emphasis is put on the interdisciplinary nature of research. interdisciplinary research
  • Research teams research teams connecting individual branch-oriented institutes were created. co-working departments

Bioeconomic modelling

Team leader: doc. Ing. Mgr. Jitka Janová, Ph.D.

other members: doc. Mgr. David Hampel, Ph.D., doc. Mgr. Veronika Blašková, Ph.D., doc. Ing. Luboš Střelec, Ph.D., RNDr. Marie Forbelská, Ph.D.

The Bioeconomic Modeling Team develops decision support systems for environmental management, with a particular focus on advancing sustainable and economically viable strategies for forest management and agribusiness. Our work includes designing and implementing optimization algorithms to evaluate trade-offs between timber production, biodiversity conservation, and climate mitigation, often employing simulation-based approaches with a strong emphasis on model validation. We apply advanced statistical and econometric techniques to estimate the economic value of forest ecosystem services and assess the impacts of policy interventions. Additionally, we manage large-scale environmental datasets, integrating machine learning techniques to enhance predictive modeling and data-driven solutions.

SMART SOCIETY: Socioeconomic think-tank

Team leader: doc. PhDr. Martina Rašticová, Ph.D.

The research team is engaged in the research of 3 sub-areas – socio-economic, consumer behaviour and management choice. The socio-economic area focuses on human capital and social phenomena in connection with global trends in modern society such as retirement, aging, demographic changes and gender factors. Part of the research also involves ethical values and academic integrity. Research of consumer behaviour focuses on consumer preferences in the context of the living standard. This area of research includes a hierarchy of values, income situation, structure of expenses and way of satisfying needs. The last area entitled “management choice” focuses on the impact of the process of integration, globalisation and development of the agricultural-food sector as part of the new conditions of the European integrated market.

See the profile of research team here or visit the Team’s website smartsociety.cz

Spatial Hub

Team leader: Ing. David Procházka, Ph.D.

We are an interdisciplinary team focused primarily on the analysis of people’s behaviour. Our projects are diverse. We analyze the impact of environmental changes on society; we design user interfaces as well as location services. We focus on innovative interfaces such as augmented and virtual reality, smart environments and wearables.

The purpose of our work is to get people right information at the right time.

See the profile of research team here or at Spatial Hub.

MENDEL FinAct

Team leader: prof. RNDr. Jan Hanousek, CSc., DSc.

The Mendel FinAct research team focuses on the interconnection of finance, economics, and business. Our research activities encompass key areas of accounting, finance, and business economics, including corporate finance, behavioral economics, investment, asset valuation, and financial regulation. We currently follow research trends and study the impact of social networks, regulatory changes, and AI on markets, firms, institutional and retail investors, as well as the interplay with policymakers. In doing so, we support young researchers, provide access to prestigious financial databases, and organize seminars and webinars open to the public. If you are interested in joining our team, please don’t hesitate to contact the team leader.

See the profile of the research team here.

Consumer Lab

Team leader: Ing. Lucie Veselá, PhD.

The research team’s primary focus is on examining the shifts in the underlying factors influencing consumer behavior, with a particular emphasis on the phenomenon of sustainable consumption. The team quantifies the influence of current and emerging factors determining consumer segmentation due to structural changes in society and identifies how income levels affect consumer behavior across different social groups. The research encompasses the life attitudes and preferences of diverse generational groups that facilitate shifts in behavioral patterns towards sustainable consumption, particularly in the food management of Czech households. Additionally, the research explores consumer perceptions of marketing communication tools utilizing neuroscience technologies such as EEG, and the significance of sensory inputs in consumer decision-making processes within the context of the trend towards online communication.

For more information about the research, go to consumerlab.pef.mendelu.cz