Europe Awaits – Experience, Learn, Inspire

Join our International school in the heart of Europe from August 17th to August 21st!

Experience an inspiring program of lectures, workshops, cultural trips and social events – discover Czech culture, gain new skills and make international friends at Mendel University in Brno.

Why join us?

  • central location in Europe easy travel to Vienna, Prague, Bratislava & Budapest
  • academic excellence & practical learning hands-on workshops and case studies
  • unique mix of education, culture & fun excursions to Czech landmarks
  • friendly international community student life at one of the oldest universities in Brno

Program

Global Horizons: Creative Tourism & Marketing Summer School

This international summer school brings together students to explore destination marketing and tourism management through lectures, workshops, and cultural experiences. Participants will:

  • Learn the essentials of destination management and marketing with case studies from Europe and Asia
  • Gain practical skills in digital marketing and social media campaigns
  • Work with real tourism data to understand visitor preferences
  • Discover how to design authentic experiences for young travelers
  • Collaborate on a final team project

The program combines academic insight, hands-on practice, and cultural exchange, concluding with student presentations and a certificate of participation.

Register now!

The main program is from August 17th to August 21st, 2026.

Registration form

Fee

The fee of 28000 CZK (approx. 1150 EUR) includes:

  • participation in the official international school program (17. -21. 8. 2026)
  • a welcome package
  • a welcome and farewell dinner
  • small refreshments during lectures
  • lunches (17. -21. 8. 2026)
  • a certificate of attendance
  • guided tour in Brno and a cultural program, including entrance to a Brno attraction
  • guided tour in Prague (a return public transport ticket to/from Prague, a local transport ticket in Prague)
  • a public transport ticket from/to the airport (Vienna/Prague)
  • 7 nights of accommodation (double rooms) in the dormitories with breakfast (16. – 23. 8. 2026)
  • consultation services (travel tickets, health insurance, assistance during the stay)
  • optional trips (outside of the official program) for additional costs

Venue

Brno, Czech Republic

Campus of Mendel University in Brno
Faculty of Business and Economics

Past event

Summer school for Japanese students (August 25 – 29, 2025)

Topic Understanding destination marketing

The summer school focused on understanding destination marketing through a comprehensive program that combined theory, practice, and creativity. Students were introduced to the fundamentals of destination management and marketing with a special emphasis on South Moravia and the Brno region, followed by practical training in planning a marketing campaign tailored to Brno. They gained experience in data analysis and processing in the tourism industry, learning to interpret accommodation statistics and online reviews to inform strategic decisions. The program also explored online marketing and digital strategies, highlighting the role of social media and influencer campaigns in promoting destinations. In addition, participants discovered how to design experiential tourism products that appealed to modern travelers, especially younger audiences. All these elements culminated in a final project where students collaborated to create and present a marketing campaign for Brno aimed at international youth markets.

More information about the last summer school program can be found here.

Organization team
Erica Celá